კონფერენცია

∘ Maka Sosanidze ∘ Lali Osadze ∘
DIGITAL MARKETING IN A PANDEMIC

Summary

The marketing concept is constantly being transformed by new technologies. 2020 has become a critical year for the development of both marketing and the global economy as a whole. The new viral infection forced the Earth's population to limit contacts and isolate themselves as much as possible. Therefore, companies soon switched to digital marketing.

Companies that previously ignored digital technology are now forced to adapt their strategy and organizational culture to new realities.

Today, when the world is developing at an unprecedented pace, the success of any business requires modern innovations, their maximum use to spread information about their products, connect with potential customers and attract them. This is made possible very easily thanks to the online space that brings companies together with almost all types of users.

Marketing, its tools and methods have been actively changing in recent years. Pandemic

Has become a powerful catalyst for these changes. The post-COVID-19 world will not be the same, although no one knows for sure what the new reality will be.

Ivane Javakhishvili Tbilisi State University Paata Gugushvili Institute of Economics International Scientific C O N F E R E N C E S "ECONOMY – XXI CENTURY"

E ISSN 2587 - 4691	∘ Maka Sosanidze ∘ Lali Osadze ∘ DIGITAL MARKETING IN A PANDEMIC Summary The marketing concept is constantly being transformed by new technologies. 2020 has become a critical year for the development of both marketing and the global economy as a whole. The new viral infection forced the Earth's population to limit contacts and isolate themselves as much as possible. Therefore, companies soon switched to digital marketing. Companies that previously ignored digital technology are now forced to adapt their strategy and organizational culture to new realities. Today, when the world is developing at an unprecedented pace, the success of any business requires modern innovations, their maximum use to spread information about their products, connect with potential customers and attract them. This is made possible very easily thanks to the online space that brings companies together with almost all types of users. Marketing, its tools and methods have been actively changing in recent years. Pandemic Has become a powerful catalyst for these changes. The post-COVID-19 world will not be the same, although no one knows for sure what the new reality will be.